Agencies
Sell hours, not outcomes. Ship a brief on a Friday; what happens to it on Monday isn't their problem. You pay the full bill while still shouldering the product risk yourself.
UK venture studio · build & invest
AlurDigital partners with non-technical founders as a technical co-founder — taking equity in exchange for reduced cash fees, and building the product alongside you for as long as it takes to find its market.
The fourth option
Most non-technical founders end up paying for one of three bad options. We built the studio to be the fourth.
Sell hours, not outcomes. Ship a brief on a Friday; what happens to it on Monday isn't their problem. You pay the full bill while still shouldering the product risk yourself.
One person, no continuity, no team behind them when something hard lands. Honest people, but the structural shape is wrong for a business you'll be running for years.
Eighteen months on Slack groups, dating-app introductions, and "let's grab a coffee" that goes nowhere. The longer it takes, the more of your runway evaporates before a single line of code is written.
Three honest tiers
We pick the tier that matches where you actually are, not where you wish you were. Tier names are honest about the trade-off you're making.
For founders ready to ship.
Lowest cash fee, highest equity. We carry the technical risk, you carry the customer-development risk, we both win when the venture does. Best for founders with strong domain conviction and limited cash.
For founders with some cash and serious commitment.
A middle path. Moderate cash, moderate equity. You bring real money to the table; we bring real engineering, product and go-to-market support. The most common shape for our engagements.
For founders who want a service relationship.
Highest cash fee, lowest equity. Closest to a traditional agency shape, but you keep the same dedicated team, the same product mindset, and the same partner-level attention as the equity tiers.
From apply to terms
Applying takes about twenty minutes if you've thought about your idea for more than an hour. Within five working days a partner has read every word and replied personally.
How we build
The studio shape only works if the software underneath it is built to be run for years. This is how we work — the same discipline on every engagement, whichever tier you land on.
Clean-architecture .NET — typed end-to-end, real auth, real audit trails, real deployment pipelines. Tests assert behaviour, not coverage theatre, so the codebase stays safe to change.
Working software every week from week one. A live board of in-flight work means you always see exactly what's being built and why — no black-box brief that reappears months later.
The same engineering, product and go-to-market people from discovery to exit. No account-manager rotation, no handoffs that lose the context the next decision depends on.
Everything we ship is yours — source, infrastructure, the lot. When you hire your first technical lead, they inherit a system a senior engineer would be glad to take over.
Applying is the front door. If you'd rather have a conversation first — press, investor, partner agency, just curious — the contact form goes straight to a partner.