1. About these terms
These terms (the "Terms") govern your access to and use of
the public marketing site at alurdigital.dev (and any
associated subdomains), the founder portal where applicants and
engaged founders sign in, and the studio platform our staff use to
run engagements.
The site and platforms are operated by Alur Digital Ltd ("AlurDigital", "we", "us"), a company registered in England and Wales under company number 12008587, with its registered office at 82A, James Carter Road, Mildenhall, IP28 7DE.
By accessing the marketing site, creating an account, or otherwise using the platform, you accept these Terms. If you do not accept them, do not use the platform.
2. Who can use the platform
- You must be at least 18 years old and have legal capacity to enter a contract in your country of residence.
- If you create an account on behalf of a company or other legal entity, you confirm you have authority to bind that entity to these Terms.
- Access to the studio platform is restricted to AlurDigital staff and to invited contractors operating under a separate contractor agreement. Access to the founder portal is restricted to invited founder accounts and the staff working on their engagement.
3. Accounts & security
When you create an account, you agree to provide accurate information and to keep it up to date. You are responsible for the activity carried out under your account credentials. If you suspect your credentials have been compromised, contact us immediately at security@alurdigital.com.
We may require additional security controls (such as two-factor authentication) for higher-privileged roles. Staff accounts must use two-factor authentication; founder accounts are encouraged to.
4. Acceptable use
You agree not to use the platform to:
- Break any law applicable to you or to AlurDigital.
- Upload, transmit or store any content that is unlawful, infringes another person's rights, contains malware, or is designed to harm the platform or other users.
- Misrepresent your identity, the entity you act for, or any material fact relevant to an application or engagement.
- Interfere with the operation of the platform — including any attempt to overload, probe, scan, or reverse-engineer it beyond what is reasonably necessary for ordinary use.
- Resell, sublicense or grant access to the platform to any third party without our prior written consent.
- Use the platform to scrape, harvest, or accumulate the personal data of other users.
We may immediately suspend or terminate access if we believe you have breached this section.
5. Intellectual property & NDA framework
The marketing site, founder portal, studio platform and all underlying software, copy, design and trade marks are owned by AlurDigital or licensed to us. Nothing in these Terms grants you any right in them beyond the limited right to use them for their intended purpose.
Anything you upload remains yours. By uploading you grant us a limited, non-exclusive, royalty-free licence to host, store and use it solely for the purpose of operating the platform and providing the service to you (including showing it to the AlurDigital staff working on your engagement).
Documents you upload as part of an active engagement (pitch decks, financial models, technical specifications and similar) are treated as confidential. Access by AlurDigital staff is gated behind the mutual non-disclosure agreement (the "NDA") the parties execute at the start of the deep-evaluation phase. The NDA is a separate contract and governs confidentiality and permitted use of your pitch documents; nothing in these Terms reduces or replaces it.
6. Engagement terms (separate contract)
A formal AlurDigital engagement (Build, Partner or Studio tier) is governed by a separate written engagement agreement covering scope, cash fees, equity, vesting, milestones, deliverable IP, exit provisions and termination. These Terms do not, on their own, create an engagement, and nothing in these Terms binds either party to enter into an engagement. The engagement agreement, if signed, prevails over these Terms in respect of the engagement.
7. Payments & fees
Use of the marketing site and the application/discovery phase is free. Where a phase of engagement carries a fee (such as the deep-evaluation phase, or ongoing cash fees during the build phase), the fee, payment cadence and refund policy are set out in the relevant engagement agreement.
All fees are exclusive of VAT and any other applicable taxes, which will be charged in addition where required.
8. Warranties & disclaimers
We work hard to keep the platform reliable, but it is provided on an "as is" and "as available" basis. To the maximum extent permitted by law, AlurDigital makes no warranties — express, implied or statutory — including warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement.
We do not warrant that the platform will be uninterrupted, error-free, secure against every conceivable attack, or that defects will be corrected immediately. We will, however, act diligently to maintain and improve it.
Information presented on the marketing site or inside the platform — including evaluation outputs, technical opinions, costed plans and written commentary by AlurDigital staff — is offered as professional opinion, not as legal, financial, tax or regulatory advice. You should take your own advice on those matters.
9. Limitation of liability
Nothing in these Terms limits or excludes any liability that cannot lawfully be limited or excluded, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.
Subject to the previous paragraph:
- AlurDigital is not liable for any loss of profits, loss of business, loss of goodwill, loss of anticipated savings, loss or corruption of data, or any indirect or consequential loss whatsoever, however arising, whether in contract, tort (including negligence), under statute or otherwise.
- AlurDigital's total aggregate liability to you under or in connection with these Terms (whether in contract, tort, breach of statutory duty or otherwise) is capped at the greater of (a) total fees paid by you in the 12 months preceding the claim, or (b) £1,000.
Where an engagement agreement is in place, its liability provisions (which may be different) prevail over this section in respect of the engagement.
10. Suspension & termination
We may suspend or terminate your access to the platform if you breach these Terms, if we are required by law, or if we reasonably believe continued access creates a security or legal risk to us, you, or other users. We will give you as much notice as is reasonably practicable in the circumstances.
You can stop using the platform at any time. If you have an active engagement, termination of that engagement is governed by the engagement agreement; these Terms do not control engagement exit.
Sections that by their nature should survive termination (intellectual property, confidentiality framework, warranty disclaimers, liability limitations, and governing law) survive termination.
11. Privacy
Our handling of personal data is described in our Privacy Policy, which is incorporated into these Terms by reference.
12. Changes to these terms
We may update these Terms from time to time. The "Last updated" date at the top reflects the most recent change. Material changes that affect existing accounts will be notified inside the platform. Continued use of the platform after a change takes effect is taken as acceptance of the updated Terms.
13. Governing law & disputes
These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter are governed by the laws of England and Wales. The courts of that jurisdiction have exclusive jurisdiction to settle any dispute or claim.
14. Contact
Questions about these Terms should go to legal@alurdigital.com, or by post to 82A, James Carter Road, Mildenhall, IP28 7DE.